Creating a Quality Culture
What is a Culture of Quality?
“Quality Management is not just implementing tools and techniques. It is about people, values, and commitment to an organization’s core mission.”
~~~ Diane L. Dixon- Fostering a Culture of Quality Improvement in Your Facility
“To facilitate an evolving culture of quality improvement, leaders must understand the nature of organizations. Organizations are patterns of communicative interaction between interdependent individuals.”
~~~ Ralph Stacey, Ph.D. University of Hertfordshire Business School – Hertfordshire, England
Organizational Culture
* Organizational culture is a difficult concept to grasp
-Culture is intangible
-Every organization has a culture, but it’s hard for most people to see, touch, hear, or smell
-Culture exists as if in gaseous form…reaching to every corner of the organization, but remaining largely invisible.
*The other difficulty with organizational culture is that it’s the result of many different things.
-You could never implement a culture the way you would implement a new procedure…or system.
-Cultivated over time…however by implementing systems and procedures
How Can Culture Be Identified?
Despite its complexity, it leaves markers that can be found throughout an organization…if you know what to look for…
-The way people treat one another
-Degree of trust between organizational members
-Magnitude, breadth, and type of communication
-Values and ethics held by organizational members
-People’s general appearance, dress, and demeanor
-Personnel’s motivation
-Management and staff’s interest in making improvements and changes [or would they
just prefer that things remain the way they are?]
-The amount and type of employee development and training
-Dangers or risks in carrying out the organization’s mission
-Job description
Top Management Cultivates Culture
-For better or worse, an organization’s leaders are under constant surveillance. Their actions shape the organization’s culture.
-Top Management can embrace a few simple behaviors that will lead to a strong and positive culture, one that helps drive continuous improvement:
Intangible ways of cultivating an organizational culture of Quality
- Respect
- Involvement
- Communication
- Orderliness
- Recognition
Essential Elements of a Quality Culture
“The first absolute in the attainment of quality is to comply with requirements.”~~~Phillip Crosby
“Quality and regulatory compliance rest upon properly trained individuals who follow clearly written procedures of a well-designed Quality system”~~~ -Jim Colyn
More tangiblee elements
-Effective Training Program
-Well-written Policies and Procedures
-Well-designed Quality System
Quality Management System (ISO 9001:2000)
Illustrated the process model base on Clauses 4 to 8 of ISO 9001:2000:
4. Quality Management System
5. Management Responsibility
6. Resource Management
7. Product Realization
8. Measurement Analysis And Improvement
5. Management Responsibility
· Management Commitment
· Customer Focus
· Management Representative
· Quality Policy
· Planning
· Responsibility, Authority. Communication
· Management Review
6. Resource Management
· General Requirements
· Provision of Resources
· Human Resources
· Infrastructure
· Work Environment
7. Product Realization
· Planning of Product Realization
· Customer Related Processes
· Design & Development
· Purchasing
· Production& Service
· Monitoring & Measuring Devices
8. Measurement Analysis And Improvement
· General
· Monitoring & Measurement
· Control of Nonconforming Product
· Analysis of Data
· Improvement
Plus…
4. QMS Documentation Requirements
Quality Program (Specified Requirements & Basic Function)
A) FOUNDATION of Quality Program
6 Specified Requirements
1.General
2. Eight (8) Basic Functions
i. Doc. & Data Control
ii. Recall & Investigation
iii. CA/PA
iv. Training
v. Monitoring Systems
vi. Control of Records
vii. Product Deviations
viii. Investigations
3. Management Responsibility
4. Internal Audits
5. Computer Validations
6. Procedures
B) SUPERSTRUCTURE
1. Org. & Personnel
2. Procedures
3. Facilities Controls Env. Monitoring.
4. Equipment Controls
5. Supplies & Reagents
6. Process Controls & Changes
7. Process Validation
8. Labeling Controls
9. Storage Rec’t & Distribution
10. Records Mgt. System
11. Tracking Controls
12. Complaint File
The “Givens”
-Quality is not nuclear science…it is formalized, structured common sense – formalized so improvements can be codified…and structured so that they can be repeated.
-The only logical defensible approach is 100% employee involvement [unless Sr. Management is willing to publicly state there are people on the payroll who are incapable of Improving or having original thoughts] – it has to become culture
-Major tenet of quality science: Quality of a product [or a service] cannot be established by end product testing alone. The best economical control over quality is when processes are well defined, they are stable, and in control.
Complete Quality Process (CQP)
7 CQP Components in Developing a Culture of Quality
1) Top Management Commitment
2) Leadership
3) Structured 100% Employee Involvement
4) Communications
5) Training
6) Measurement
7) Recognition, Gratitude and Celebration
Top Management Commitment
*Who is “Top” Management?
- Folks at the top of the hierarchical ladder…including the President/CEO and his/her direct reports;
- Anyone more than two levels up from the bottom of the pile.
*What is Commitment?
-Willingness to invest one’s self – one’s ego, time and effort;
-It does not only mean the willingness to sign amazing checks for consultants, or go to a school in some tourist area for two weeks before turning things over to the consultants.
*Sr. Management count in that 100% employee
-They must be active …part of the QMS design and implementation;
-They must be obvious…make sure employees know about it because people cannot follow an example if they don’t know it is there;
-They must be informed…able to talk about quality intelligently and convincingly.
*The real e-word…long before “e” became “electronic” – it was “empowerment”
-“Empowerment” means authority equal to responsibility…it does not mean to do your own thing;
-“Empowerment” requires confidence…senior management must be confident employees...and have confidence in their employees.
-“Empowerment” means an environment where everyone understands and does their job; managers must be able to do their own jobs rather than spend their time overseeing others.
Leadership
*Leadership can be defined as the creations of an environment in which others can self-actualize in the process of doing their jobs.
-Without leadership, no quality process can survive;
-Without a conscious pursuit of, and continual growth in, leadership, a quality process will run dry long before everything has been accomplished;
*A key to this CQP component is recognizing leadership can be taught and learned.
-Therefore, a well-conceived program of leadership training is essential to implementing Quality.
Structured 100% Employee Involvement
-Every employee should undergo thorough training on the Quality Management System Model
-Beginning with all Sr. Management;
-That’s the beginning of developing a “culture of quality”
-Not just an announcement by the CEO: “We are now a quality company, and you are all responsible for making it happen!”
-Doing “right things right” calls for employee involvement at all levels
-Teams – involving employees at all levels of the organization – who have been trained in the requirements of the Quality System Model – every person on the payroll a member of at least one team.
*Employee suggestion programs
-The establishment of a Quality Department comes under this component since it is part of the structure
Right Things Right Grid
Doing the right things… the right way
Doing the right things… the wrong way
Doing the wrong things… the right way
Doing the wrong things…the wrong way
It is commonly understood there are two general quality goals:
1) Doing the right things…
2) …And doing things right
Doing “right things right” requires the definition of processes within the organization (i.e. Are we even built right to do what we want to do?)
Communications
*Communications consists of “transmission” and “reception”
-What you think you said…
-What you are very sure you said…
-What you just know you were very clear about…
-Are only as meaningful as what your audience hears
*Intent of communication is simple
-Everyone should know as much as he/she needs to know to make the best possible decisions
-When cultural values are set, all in the organization should discuss them.
Training
-Both Technical and Quality specific training
-One should not be sacrificed for the other;
-This component will probably call for the organization’s largest monetary investment;
-If you must contract for outside training, ensure that after training-the-trainer, the consultant company will turn over all rights concerning in company training (retain control of the training program).
-You will want to improve the courses from year-to-year by adding examples from your own experiences, beefing up the portions that need it, and removing the portions of the course that you didn’t find useful.
-The Training Dept. and Quality Dept. must work closely to define new courses as the quality process matures;
*For the purpose of this presentation, we will concentrate on Quality-specific training
-Basic Quality Concepts
-Internal Auditor Training
-CA/PA
-Root Cause Analysis
-Complaint Handling
Measurement
-In the context of Quality, there are two (2) valid uses for measurement:
1)To make the data available as a source of ideas for improvement;
2)To check progress against a goal. If progress is less than expected, revert to 1).
“You cannot improve what you do not measure…and if you don’t measure, how do you know when you’ve improved…or getting worse!”
Recognition, Gratitude and Celebration
-A company must say “Thank You!”
-Expressing gratitude, extending recognition and engaging in some celebration of accomplishments are acts of leadership
-Employees deserve to be thanked…they’ve done something good that has benefited the company.
-They deserve the feeling that comes from being appreciated (the emotional reason)
-If they hear the company say “Thank You!” they’ll do more of it (the rational reason)
Good morale…bad morale…those are cultural!
Rules for Recognition
-Recognition should be...
-Public
-Available to everyone
-Dignified [recognition should create a feeling of dignity in the person who receives it]
-Symbolic
-Non-monetary
-Presented by Top Management
-Prompted by a variety of actions
-Not tied to a rigid time frame
10 Process Implementation Lessons
-You won’t get there without an end in mind
-Improvement competence must be grown organically
-Sustained improvement must be self-sustaining
-Local improvements do not always equal system improvement
-Activity does not translate into results
-It will get worse before it gets better
-Not everything is a nail
-How long depends on how much
-Without clear accountabilities, no one is accountable
-Crossing the goal line does not always score
Deadly Sins of Quality Management
1. Placing budgetary considerations ahead of quality
-In many companies, quality is still viewed as an expense, rather than an indispensable element for profitability;
-Key decisions are made based on accounting principles that do not recognize the concept of the “cost of poor quality.”
2.Placing schedule considerations ahead of quality
-When quality processes are in place, schedules will be met.
-Remember the “right-things-right” grid?
-Being “schedule” driven causes quality problems to be ignored, inevitably leading to an inability to meet schedules.
-This, in turn, also drives up costs
-Ready, fire, aim…faster, better, cheaper!
3.Placing political considerations ahead of quality
-In some organizations it is not possible to discuss problems that may exist…in fact, mentioning a problem can be a career-limiting move.
-In some cases, an important person will be implicated if a problem is discussed…so it is ignored.
-In other cases, a problem may be well known within an organization, but it is kept hidden so clients, customers or the public will not learn about it and possibly develop a bad impression.
~~~ Deming: “Drive fear out of the organization!”
4.Being Arrogant
-Our organization is made up of the best minds in our field…graduated from the top Universities…PhDs, scientists, top marketing people…we’ve invented our technology…we hold patents…we have the top scholars in the field.
-Once organizations begin to use these types of rationalizations to justify their actions, they are composting a soil of arrogance that will ultimately sprout significant quality, environmental, health and safety problems.
-Any organizational culture that creates an environment in which it’s top people cannot be viewed as capable of making a mistake has embraced an arrogance that will ultimately lead to disaster(s).
5.Lacking fundamental knowledge, research or education
-When we sail into new waters and have made contingency plans for things that might go wrong; we are doing pioneering work;
-When we rashly embark on a journey with no consideration for the adverse consequences, we are taking unnecessary risks that can lead to significant failure.
-The principles of Quality Assurance – such as independent verification, testing, and auditing and calibration control – are denigrated as being unnecessary, burdensome and anal-retentive.
6.Pervasively believing in entitlement
-The entitlement belief system is one in which employees believe they are entitled to their jobs and their benefits due to years of service, past sacrifices and past performance.
-None of us is immune to the vagaries of market forces, impact of new technologies and changes in customer requirements.
-We are each responsible for our own employability, and should continue to grow…keeping up-to-date with new technologies,
7.Practicing autocratic behaviors, resulting in “Endullment” [opposite of empowerment]
-When high school students have no sense of control over, or involvement in what they are forced to study, they turn off, passively resist, become apathetic, fail to complete assignments, and fail to attend class
-Same phenomena occur when management adopts an autocratic approach to decision making and does not share information with the workforce.
-Mushrooms: kept in the dark and fed manure.
Conclusions
Four essential threads are woven in the fabric of developing a Quality Culture
1.Top Management must lead the way and stay involved!
-You don’t stand a chance of developing a Quality Culture if top management isn’t 100% sold on the benefits and if they don’t stay involved
2.Appoint a Champion
-All successful efforts have a champion;
-To rally the organization and keep everyone focused, you need a charismatic leader;
-Ideal: Top Management is the champion
-However, exceptional results can be achieved with a wide range of other personnel filling the champion role and being the liaison to top management
3.Communicate vigorously
-The lubricating oil that flows through the gears of a Quality Culture is communication.
-None of the processes that had taught you today will function without communication.
4.Cultivate the Culture
-Processes are concrete and analytical…Organizational culture is amorphous, fluid, and difficult to grasp
-Culture will ultimately determine whether your Quality Program becomes a core organizational process, or just a flash-in-the-pan program that fades away after a few months.